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January 30, 2013

RIM Needs To Sell 1 Million BlackBerry 10 Devices Within Three Months

(GSM Insider) - RIM Needs To Sell 1 Million BlackBerry 10 Devices Within Three Months.

According to a senior analyst of Informa, Research in Motion needs to sell at least 1 million units of BlackBerry 10 in order to maintain its business credibility.

“In developed markets, BlackBerry is no longer perceived as a premium brand and subscribers in these regions have deserted the platform in their masses due to the lack of attractive devices,” Saadi notes, adding. “In emerging markets, the situation is different. The introduction of affordable BlackBerry devices such as the BlackBerry Curve has enabled RIM to attract a large audience.” said Malik Saadi, principal analyst at Informa.

Malik added that the shipments of less than a million units will impact the market’s confidence in RIM’s ability to execute its marketing strategy. 

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