(GSM Insider) - Kobe Bryant To Promote Smartphones For Lenovo, Hopes To Emulate Samsung.
A popular brand is always related to the sports superstar. Sports superstarts like David Beckham, Cristiano Ronaldo and Lionel Messi are popular figures for the popular.
When the Samsung Galaxy Note 2 was launched, Samsung hired LeBron James as the ambassador for the product and promote it within the American market. iPhone is the dominating the market in the US, but the appearance of LeBron James definitely brought more attention as well.
With the success of Samsung and LeBron James as the example, Lenovo identified LA Lakers superstar Kobe Bryant as its ambassador. Kobe Bryant will responsible for the smartphone of Lenovo. The ambassador role of Kobe Bryant only limited to Asia Pacific and not global market. So you wont see the ads of Kobe Bryant with Lenovo smartphone in some regions.
Seems like the China company is getting serious in the global smartphone market. Kobe Bryant is definitely the perfect medium for expand its brand awareness.
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