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January 7, 2013

Lenovo CEO: "Think" Brand Able To Compete With Apple

(GSM Insider) - Lenovo CEO: "Think" Brand Able To Compete With Apple.

Recently, Lenovo split its business to Lenovo brand and Think brand. The Think brand is focusing on luxury and high end products while the Lenovo brand is focusing on consumer products.


The letter from Lenovo CEO Yang Yuanqing to his employees revealed the secret behind the move for "Think" brand. The letter revealed that the "Think" brand is the perfect brand that able to compete with rival, Apple.

He added that the Lenovo is a well-known brand but only for middle and lower range products. Lenovo plans to develop "Lenovo" brand and "Think" brand for both different market. 

Seems like Lenovo has huge plan for two of its plans. Is Lenovo and Think able to take the year 2013 by storm?

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