(GSM Insider) - We knew that HTC no longer competitive after flopped in this year. So it is the time for HTC to change and gives new blood into the company.
The latest officer hires by HTC is the Benjamin Ho. He is the Chief Marketing Officer of HTC starts from January 2013.
According to the TNW, Benjamin Ho responsible to bring the HTC into its new phase of brand marketing and awareness.
The first task for Benjamin Ho is to launch the new marketing programme which is known as the Marketing 2.0. After flopped in 2012, the 2013 will be a challenging year for the new CMO that set to arrive on early next year.
Benjamin Ho is former VP of business strategy and marketing of Taiwanese operator FarEasTone Telecommunications and ex-CMO of Motorola.
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