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November 16, 2012

Sony Plans To Introduce Smartphones That Same Level With iPhone 5 and Galaxy S3

(GSM Insider) - We knew that Sony Xperia smartphones are always with lower specs and outdated Android versions. When everyone talking about quad-core smartphone, Sony released only dual-core smartphones. When everyone talking about Android 4.1, it released smartphones with Android 4.0 Ice Cream Sandwich.


Sony always gives us a perception that they are a level lower and a step behind in the smartphone market. But things likely to change soon.

“We will create in the near future a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III,” Sony CVP of Sales & Marketing, Dennis van Schie, said.

From this statement, we can understand that those smartphones must be high specs and packed with features in order to remain competitive. The Sony exec might refers to the Sony Yuga and Sony Odin that rumoured to feature 5 inches HD display and quad-core processor.

“We will bring in addition to the existing Xperia Tablet other Android tablets to the market, but not many,” said Van Schie.

He added that Sony is currently developing the Sony Xperia tablet and other brand Android tablet. But the quantity will not be the main as it focusing on quality instead. So we hope that Sony able to bring better specs and features tablets soon.

To conclude the interviews, he discussed on the "third" mobile operating system Windows Phone“We have a good relationship with Microsoft and we are watching the development of Windows Phone closely. If it succeeds, we will not be caught off guard.”

In other words, Sony is yet to decide whether to develop Windows Phones in the short term. But if the Windows Phone able to bring success, Sony will look into it. Seems like Sony refused to rule out on Windows Phone development. 

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via: Financial Times Germany